RESUME


Experience

June 2013–Current            Synergy Organic Clothing               Santa Cruz, CA

Director of Brand Development / Art Director

  • Create brand identity through catalog production and art direction

  • Create brand identity through all printed collateral including but not limited to direct marketing materials (retail flyers, mailers, etc), wholesale linesheets, wholesale catalogs, hangtags, garment labels, create new secondary brand identities (Synergy Essentials, EcoLuxe, etc)

  • Art Direction and production for all photoshoots/photography (used for wholesale, retail and websales branding/sales)

  • Budgeting, hiring, casting, art direction and on set direction for all photoshoots

  • Maintain brand identity through in store, online and email marketing

  • Maintain brand identity in tradeshow marketing and wholesale outreach projects

  • Create capsule collection lookbooks for press releases

  • Maintain brand identity through visual merchandising direction and implementation in retail stores

  • Consult with Creative Director on product development for upcoming seasons

  • Create targeted content and branding for major accounts such as Whole Foods Market and REI

 

Mar 2006–Current            Pepper Place Design                Santa Cruz, CA

Designer / Owner / And a Little Bit of Everything Else

  • Develop and produce original product line of handbags and other soft goods

  • Develop and produce clothing product line

  • Creative direction and product development for all styles in the current and past product lines

  • Develop successful marketing and branding strategies to further develop the Pepper Place Design brand and product line

  • Create complete brand identity seen in our brick + mortar shop (opened March 2016) as well as online

  • Design business website: www.pepperplacedesign.com

  • Work with influencers to promote brand identity and sales

  • Create and maintain content for all social media

  • Create content for printed collateral such as lookbooks and in store signage/marketing

 

Oct 2010–May 2013            DownEast Outfitters            Santa Cruz, CA

Assistant Designer

  • Work directly with the Director of Product Development in all areas of product development as directed

  • Manage incoming fit samples from overseas vendors, including but not limited to fit, fabrication and construction comments and direction

  • Color match lab dips from overseas vendors

  • Troubleshoot problems with production

  • Maintain vendor confidentiality at all times

  • Work directly with overseas vendors to ensure correct production practices are followed in all areas of product development and quality control

  • Monitor samples for all brands; DownEast Basics, Modbe, Bella Bird, DownEast Girl, and DownEast Swim

  • Create style guides as directed

  • Name styles as directed

  • Streamlined sample approval process by creating and maintaining organized, easy-to-read excel approval sheets for each overseas vendor

  • Create specs for all styles and attach information to tech packs

  • Worked to standardize sizing for all 4 product lines, including creating in AI a standard measurement guide

  • Corrected sizing issues with our girls line and worked to create standardized sizing

Photoshoot Production Manager / Art Director

  • Oversee lifestyle and studio photoshoots from concept to execution as directed for DownEast Basics (main label), DownEast Swim, DownEast Girl, Modbe Clothing (secondary label) and Bella Bird (private label for Walmart)—approximately 26 lifestyle photoshoots per calendar year and weekly studio shoots.

  • Produce all photoshoots i.e. obtain appropriate permits and permissions for photo shoot access, hire crew, select and hire talent

  • Direct/manage all crew and talent on set

  • Work directly with stylist to style models on set

  • Scout new locations and concepts for photoshoots

  • Create product descriptions for catalog and web

Additional Responsibilities

  • Manage inventory budget for company

  • Create and place POs with overseas vendors

  • Create and submit tech packs to overseas vendors

  • Manage delivery updates and communicate necessary information to senior staff and overseas vendors

  • Address quality control issues and communicate necessary information to senior staff and overseas vendors

Education

Sept 2009–May 2014            Academy of Art University            

AA, Fashion Design + Merchandising

  • Final project featured in Product Line Development class (fall 2011); professor will use final project as an example in future classes as outstanding work

  • Design work featured in Fabric & Fiber Technology class (spring 2011); professor will use final project as an example in future classes as “superior” work

Skills

  • Adobe Creative Suite — Photoshop, InDesign, Illustrator

  • Familiar with GOTS & Fair Trade USA standards and practices

  • Expert clothing construction knowledge and skills

  • Advanced knowledge of textiles

  • Extensive experience communicating with overseas vendors

  • Microsoft Office Suite — Excel, Word, PowerPoint, Outlook