advertising for digital media

The Focus 05 Restaurant was looking for a way to draw a younger, Millennial crowd to their Manhattan restaurant. They wanted a subway billboard ad. Because the restaurant goal was to target a younger audience, I also created a series of social ads that could be part of the campaign to pair with the billboard ad. Using these mock-ups was a way to suggest to the client that expanding their current advertising vision in order to better meet their desired clientele's needs and wants, would be beneficial to the overall success of the campaign.

The primary logo for the brand was provided in the client brief. I created a letter mark (the circle) to work with the main logo and serve as a social media icon.